在一次罕见的采访中,乔布斯提出了塑造品牌的三大要点
品牌设计对于公司打造品牌影响力有着十分重要的意义,正如我们现在看到咬掉一口的苹果形象,都会想到苹果公司一样。本文作者 Jesus Diaz 对乔布斯在 1993 年接受的一次采访进行了回忆,介绍了乔布斯与保罗·兰德合作为 Next 公司设计品牌 logo 的经历,并就其中值得我们反思和学习的内容从三个方面进行了剖析。 时间回到 1986 年。就是在这一年,史蒂夫·乔布斯遇到了保罗·兰德(
让甲方跪服的25个平面设计技巧,你都会了吗?
不论你是要为自己的微博做个有趣的图片,还是为自己的活动做PPT和邀请函,专业的平面设计的技巧总能给你的设计极大的帮助。平面设计的技巧很多,但是核心的就那么多。字体的选取和搭配,排版布局的规则,留白的规律,说起来复杂,梳理起来也不是特别多。那么就让这25个史诗级的技巧帮你绕过设计上的坑,帮你打造真正令人难以忘怀的好作品吧。01、管好你的字体请务必选择易读性较高的字体,太多的字体类型挤压在一起也是非常
London Fashion Week by Pentagram
TwiceayeartheBritishFashionCouncilexhibitstheverybestinBritishfashiontonationalandinternationalaudiencesthroughthreeeventsheldatStoreStudiosontheStrand.LondonFashionWeek
Who Protects Me From Violence
WhoProtectsMefromViolence?isanewpublicationfromUNICEFthatfocusesonthepreventionofdomesticviolenceagainstchildreninSweden.BedowworkedwithUNICEFtobringtolifetherealando
Piccolo by Here Design
The fold-out structural design, layers of insight which is accessible but not basic, and smart in its story of planting, nurturing, harvesting and eating, bring a richness and thoughtfulness to the ma
Center for the Study of Political Graphics by Blok
TheCenterfortheStudyofPoliticalGraphics(CSPG)explorestheenduringpowerandimmediacyofthepoliticalposterinthefightagainstinequality,theircapacitytoacknowledgeandbringtoligh
Strömma Arkipelag by 25ah
Strömma Arkipelag is a new residential property project from Swedish developer Innovation Properties, and located in between the inner city and outer archipelago of Stockholm. Strömma Arkipelag offers
Riso D’uomo by Here Design
Taking inspiration from Riso D’uomo’s provenance, specifically the ornate marble floor tiles of Duomo di Milano, Here developed graphic identity and packaging that draws a striking aesthetic response