London Fashion Week by Pentagram

Twice a year the British Fashion Council exhibits the very best in British fashion to national and international audiences through three events held at Store Studios on the Strand. London Fashion Week (LFW) and London Fashion Week Men’s (LFWM) offer the industry a look at upcoming women’s and menswear, while London Fashion Week Festival (LFWF) provides the general public with a unique shopping experience.

The London-based studio of Pentagram, led by partners Jody Hudson-Powell and Luke Powell, created the graphic identities for all three events. While each is distinct in its content and audience, they are linked by the concept of ‘discovery’, and the intention of bringing to light and juxtaposing emerging new talent and London Fashion Week’s enduring legacy. This is expressed by the intersection of lettering and type, each event with its own unique character that forms a continuity across their own print and digital communications, from posters and brochures to motion graphics and supergraphics.