圣诞特辑之爱屋及”鹿”
在一片以温馨为主题的圣诞推广中, 如何让消费者对你的品牌感受更深, 更难忘怀? 答案是不能单用一种形式, 所以要有IMC 整合营销传播嘛。 同时最好能有所传承, 让人感受到品牌的历史和底蕴。 麦当劳英国在去年推出了一个圣诞节推广, 广告中有一个笑起来会甜死人的小妹妹, 拿着小小的红萝卜不放, 原来她想的不单是圣诞老人, 而是帮圣诞老人拉车的麋鹿。 不识趣的哥哥疑惑的问: 你知道不止一只糜
Espelma by Commission
Espelma is a clean-burning natural wax candle company. They have an online store and have hosted pop-ups in London and New York. Each candle comes in a refillable glass vessel, designed by Espelma fou
Vega Scene by Metric
Vega Scene is space for food and culture located on the river Akerselva in the centre of Oslo. It features three film screens, a theatre, debate lounge, an organic and sustainable cafe and a wine and
Heyday by Collins
Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range
Hackney Forest School by Spy
Forest School is a scheme set-up by Hackney Council, London that seeks to connect children living within the local built-up area with the thrill of the rural outdoors. This is an enhanced version
惠普企业新VI——未来主义的全新语言
惠普(Hewlett-Packard)宣布有意分拆为两个独立的实体，这标志着历史上规模最大的企业拆分。由此产生的两家公司将各自保持《财富》百强行业领袖地位——惠普公司(HP)专注于个人系统和印刷，惠普企业(HPE)专注于企业IT。HPE利用技术将创意转化为价值，从而改变行业，市场和生活。 HPE拥有45,000名员工，收入超过500亿美元。设计团队与惠普实验室合作，帮助他们设计了机器的定位和视觉形
Fredrik Værslev As I Imagine Him by Zak Group
The exhibition runs from September 2018 to January 2019 at Astrup Fearnley Museet in Oslo. Through a focus on process, modes of abstraction and representation, motions between the painterly and the ar
New York Architecture Book Fair by Pentagram
Storefront for Art and Architecture is an independent not-for-profit art and architecture organisation, located in New York’s Soho, dedicated to advancing architecture, art and design. To further this