Higher Living Tea designed by

Individually each illustration is well rendered and balanced while containing plenty of detail, a few feel a bit loose in their interpretations of the infusion (vitality, purity and ginger in particular) but retain a strong sense of identity throughout. The typography is straightforward and contrasts well against the organic nature of the key images while the colour choices are bold and suitably reinforce each variety with a playful sweet shop sensibility. The internal walls and sachet packaging continue to reflect the flavour variety but in a single colour contrasting well against the external panels. The concept works to create a style that is structurally united as much as it is individually engaging, I for one would have a strong impulse to purchase the whole range.