The Living Food by Francesc Moret Studio

The Living Food is a Barcelona-based grocery store and deli stocking organic and vegan foods. Francesc Moret Studio worked with the store to develop packaging for its range of nine vegan cheeses. Drawing on the brand’s established visual identity of silhouettes, the studio built a visual language with a bold graphic style, typographical detail, and a modern and distinctive colour palette, with the intention of conveying an honest and conscientious brand position and expressing the crafted quality and full flavour of the range.