A’18 by Pentagram

2019-01-11 贝意广告

图片关键词

图片关键词

图片关键词

图片关键词

图片关键词

图片关键词

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Pentagram partner Natasha Jen and team developed the visual identity for A’18, building on the graphic identity developed for AIA, also designed by Pentagram. This captures the vibrancy and life of the city, and the idiosyncrasies of its diverse neighbourhoods. This linked the welcome desk with takeaway assets that included tote bags, Metro Cards and city map.