Zebra Dream by TCYK

2018-02-22 imglab 48

02-Zebra-Dream-Coconut-Ice-Cream-Packaging-Design-TCYK-Australia-BPO.jpg01-Zebra-Dream-Coconut-Ice-Cream-Packaging-Design-TCYK-Australia-BPO.jpg03-Zebra-Dream-Coconut-Ice-Cream-Packaging-Design-TCYK-Australia-BPO.jpg05-Zebra-Dream-Coconut-Ice-Cream-Packaging-Design-TCYK-Australia-BPO.jpg06-Zebra-Dream-Coconut-Ice-Cream-Packaging-Design-TCYK-Australia-BPO.jpgWith a desire to capture a larger portionof the market whilst retaining its die-hard following, Australian design studioThe Company You Keep (TCYK) reimagined the brand from the ground up,redesigning Zebra Dream’s graphic identity and packaging, taking it from a darkpack with a conventional and expected zebra pattern, to a light and airytreatment with an individual character and a surprising material flourish.