ChiaVie is a new brand of smoothie from Californian based Bare Nutrition that is the first blend of fruit juice and chia seeds (a popular superfood) on the market. Miller Creative a brand and packaging agency based in New Jersey, US, was tasked with developing a logo, tagline, packaging, copywriting, printed collateral, and website.
There seems to be no slowing the development and release of super-food based drink products, each striving to deliver an ‘honest’ aesthetic. ChiaVie is not much different utilising hand drawn illustrations by Migy to capture that child like honesty initially established by Innocent. These are exceptionally well done and when seen flat really have a strong unified visual style, on pack they are simply applied with plenty of white space. It’s unusual not to see the contents especially for a product striving to deliver a natural message but the illustrations speak volumes.