圣诞特辑之爱屋及”鹿”
在一片以温馨为主题的圣诞推广中, 如何让消费者对你的品牌感受更深, 更难忘怀? 答案是不能单用一种形式, 所以要有IMC 整合营销传播嘛。 同时最好能有所传承, 让人感受到品牌的历史和底蕴。 麦当劳英国在去年推出了一个圣诞节推广, 广告中有一个笑起来会甜死人的小妹妹, 拿着小小的红萝卜不放, 原来她想的不单是圣诞老人, 而是帮圣诞老人拉车的麋鹿。 不识趣的哥哥疑惑的问: 你知道不止一只糜
Espelma by Commission
Espelma is a clean-burning natural wax candle company. They have an online store and have hosted pop-ups in London and New York. Each candle comes in a refillable glass vessel, designed by Espelma fou
Heyday by Collins
Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range
Hackney Forest School by Spy
Forest School is a scheme set-up by Hackney Council, London that seeks to connect children living within the local built-up area with the thrill of the rural outdoors. This is an enhanced version
Fredrik Værslev As I Imagine Him by Zak Group
The exhibition runs from September 2018 to January 2019 at Astrup Fearnley Museet in Oslo. Through a focus on process, modes of abstraction and representation, motions between the painterly and the ar
New York Architecture Book Fair by Pentagram
Storefront for Art and Architecture is an independent not-for-profit art and architecture organisation, located in New York’s Soho, dedicated to advancing architecture, art and design. To further this
Brilliant by The Studio
This manifests itself in the form of a dynamic logotype and extensive pictogram set, a vivid colour palette and bold typography with an immediacy and friendly quality. These choices link business card
Nunchi by Bedow
Nunchi intends to frame and connect all of Cedric Naudon’s gastronomic projects. The first of which is a reimagining of Edouard Nignon’s classic cookbook L’Heptameron des Gourmets, originally publishe